{"id":335609,"date":"2026-11-06T14:49:50","date_gmt":"2026-11-06T13:49:50","guid":{"rendered":"https:\/\/avenuemontaigneparis.com\/?p=335609"},"modified":"2026-11-06T14:52:13","modified_gmt":"2026-11-06T13:52:13","slug":"alaia-archetypes-hiver-printemps-2027","status":"publish","type":"post","link":"https:\/\/avenuemontaigneparis.com\/en\/alaia-archetypes-hiver-printemps-2027\/","title":{"rendered":"ALA\u00cfA : ARCHETYPES HIVER-PRINTEMPS 2027"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Avec la collection \u00ab Archetypes \u00bb Hiver-Printemps 2027, Ala\u00efa r\u00e9affirme ses fondamentaux : pr\u00e9cision des lignes, puret\u00e9 des formes et approche architecturale de la coupe, con\u00e7ue pour r\u00e9v\u00e9ler et sculpter la silhouette. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un vestiaire o\u00f9 chaque pi\u00e8ce trouve un \u00e9quilibre subtil entre structure et fluidit\u00e9, rigueur et mouvement. Une discipline dans chaque geste.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"335620\" src=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-15-1024x768.jpg\" alt=\"\" class=\"wp-image-335620\" srcset=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-15-1024x768.jpg 1024w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-15-300x225.jpg 300w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-15-768x576.jpg 768w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-15-1536x1152.jpg 1536w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-15-2048x1536.jpg 2048w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-15-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ancr\u00e9e dans une vision affirm\u00e9e et sophistiqu\u00e9e de la f\u00e9minit\u00e9, la collection \u00ab Archetypes \u00bb revisite les codes embl\u00e9matiques de la Maison. Des mailles seconde peau \u00e9pousent les contours du corps, tandis que des basques marquent la taille et cr\u00e9ent des volumes sculpturaux. D\u2019un trait, le tailoring signature redessine les proportions et affine la silhouette. Le langage d\u2019Ala\u00efa, dans sa forme la plus pure.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"335616\" src=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-10-1024x768.jpg\" alt=\"\" class=\"wp-image-335616\" srcset=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-10-1024x768.jpg 1024w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-10-300x225.jpg 300w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-10-768x576.jpg 768w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-10-1536x1152.jpg 1536w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-10-2048x1536.jpg 2048w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-10-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la nouvelle campagne \u00ab Archetypes \u00bb Hiver-Printemps 2027, la Maison retrouve le photographe Drew Vickers, auteur des toutes premi\u00e8res images de la collection en 2023. Devant son objectif, les mannequins Doutzen Kroes et Lina Zhang. Leur attitude, leur pr\u00e9sence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-1-1024x768.jpg\" alt=\"\" class=\"wp-image-335610\" srcset=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-1-1024x768.jpg 1024w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-1-300x225.jpg 300w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-1-768x576.jpg 768w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-1-1536x1152.jpg 1536w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-1-2048x1536.jpg 2048w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-1-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c0 travers une s\u00e9rie de diptyques, Vickers instaure un dialogue entre formes sculpturales et portraits. La force des silhouettes rencontre l\u2019intimit\u00e9 des gros plans. L\u2019objectif s\u2019attarde sur les visages, les regards et les expressions des mannequins, capturant une beaut\u00e9 d\u00e9nu\u00e9e de tout artifice.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-8-1024x768.jpg\" alt=\"\" class=\"wp-image-335614\" srcset=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-8-1024x768.jpg 1024w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-8-300x225.jpg 300w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-8-768x576.jpg 768w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-8-1536x1152.jpg 1536w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-8-2048x1536.jpg 2048w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-8-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">D\u2019une image \u00e0 l\u2019autre, une pr\u00e9sence se dessine, \u00e0 la fois puissante et vivante. La couleur insuffle fra\u00eecheur et vitalit\u00e9 aux photographies, tout en en renfor\u00e7ant l\u2019intensit\u00e9 et l\u2019intemporalit\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-2-1024x768.jpg\" alt=\"\" class=\"wp-image-335611\" srcset=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-2-1024x768.jpg 1024w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-2-300x225.jpg 300w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-2-768x576.jpg 768w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-2-1536x1152.jpg 1536w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-2-2048x1536.jpg 2048w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-2-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Entre lignes et volumes, une beaut\u00e9 sculpturale se r\u00e9v\u00e8le, libre et instinctive. La f\u00e9minit\u00e9, selon Ala\u00efa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-11-1024x768.jpg\" alt=\"\" class=\"wp-image-335622\" srcset=\"https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-11-1024x768.jpg 1024w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-11-300x225.jpg 300w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-11-768x576.jpg 768w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-11-1536x1152.jpg 1536w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-11-2048x1536.jpg 2048w, https:\/\/avenuemontaigneparis.com\/wp-content\/uploads\/ALAIA-WS27-ARCHETYPES-CAMPAIGN-11-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Cr\u00e9dits :<br>Photographe : Drew Vickers<br>Directeurs artistiques : Aleksandra Woroniecka &amp; Fabrice Paineau<br>Coiffure : Benjamin Muller<br>Maquillage : Sandrine Cano Bock<br>Manucure : Alexandra Janowski<br>Sc\u00e9nographie : Vincent Olivieri<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec la collection \u00ab Archetypes \u00bb Hiver-Printemps 2027, Ala\u00efa r\u00e9affirme ses fondamentaux : pr\u00e9cision des lignes, puret\u00e9 des formes et approche architecturale de la coupe, con\u00e7ue pour r\u00e9v\u00e9ler et sculpter la silhouette. Un vestiaire o\u00f9 chaque pi\u00e8ce trouve un \u00e9quilibre subtil entre structure et fluidit\u00e9, rigueur et mouvement. Une discipline dans chaque geste. Ancr\u00e9e dans une vision affirm\u00e9e et sophistiqu\u00e9e de la f\u00e9minit\u00e9, la collection \u00ab Archetypes \u00bb revisite les codes embl\u00e9matiques de la Maison. Des mailles seconde peau \u00e9pousent les contours du corps, tandis que des basques marquent la taille et cr\u00e9ent des volumes sculpturaux. D\u2019un trait, le tailoring signature redessine les proportions et affine la silhouette. Le langage d\u2019Ala\u00efa, dans sa forme la plus pure. Pour la nouvelle campagne \u00ab Archetypes \u00bb Hiver-Printemps 2027, la Maison retrouve le photographe Drew Vickers, auteur des toutes premi\u00e8res images de la collection en 2023. Devant son objectif, les mannequins Doutzen Kroes et Lina Zhang. Leur attitude, leur pr\u00e9sence. \u00c0 travers une s\u00e9rie de diptyques, Vickers instaure un dialogue entre formes sculpturales et portraits. La force des silhouettes rencontre l\u2019intimit\u00e9 des gros plans. L\u2019objectif s\u2019attarde sur les visages, les regards et les expressions des mannequins, capturant une beaut\u00e9 d\u00e9nu\u00e9e de tout artifice. D\u2019une image \u00e0 l\u2019autre, une pr\u00e9sence se dessine, \u00e0 la fois puissante et vivante. La couleur insuffle fra\u00eecheur et vitalit\u00e9 aux photographies, tout en en renfor\u00e7ant l\u2019intensit\u00e9 et l\u2019intemporalit\u00e9. Entre lignes et volumes, une beaut\u00e9 sculpturale se r\u00e9v\u00e8le, libre et instinctive. La f\u00e9minit\u00e9, selon Ala\u00efa. Cr\u00e9dits :Photographe : Drew VickersDirecteurs artistiques : Aleksandra Woroniecka &amp; Fabrice PaineauCoiffure : Benjamin MullerMaquillage : Sandrine Cano BockManucure : Alexandra JanowskiSc\u00e9nographie : Vincent Olivieri<\/p>","protected":false},"author":3,"featured_media":335623,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[19,24],"tags":[],"class_list":["post-335609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes","category-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/posts\/335609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/comments?post=335609"}],"version-history":[{"count":3,"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/posts\/335609\/revisions"}],"predecessor-version":[{"id":335627,"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/posts\/335609\/revisions\/335627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/media\/335623"}],"wp:attachment":[{"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/media?parent=335609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/categories?post=335609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avenuemontaigneparis.com\/en\/wp-json\/wp\/v2\/tags?post=335609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}