Every winter, the avenue Montaigne is adorned with its most beautiful light clothes to celebrate the holiday magic.

Having become a must-see Christmas attraction in Paris, now rivaling the magical display windows of the department stores on Boulevard Haussmann, Avenue Montaigne transforms the Golden Triangle into an enchanted theater.

Led by the Comité Montaigne, the event opens with an iconic inauguration ceremony that brings together personalities and visitors around its great bright start.

Along the chestnut trees, a custom-made scenography offers a magical night walk sublimating Parisian architecture and views of the Eiffel Tower.

The greatest addresses compete with audacity to create an exceptional journey: from monumental and spectacular facades like that of the House of Dior to the creations of Chanel and the Plaza Athénée, each window becomes a ephemeral work of art.

Throughout the month of December, exceptional openings on Sundays and private events allow you to experience this effervescence at the pace of end-of-year shopping.